When watching these low budget Music Videos that A2 students had made I realise that a key technique that gets used when creating them is the technique called Cutting. This helps create a Jump Cut from one location to another. The cuts also help keep the pace in time with the music. This has the same importance as the lip synching. The reason for this is because if the lip synching is not in time with the music then it looks out of place and baffling towards the viewer watching it. However, if the lip synching looks over exaggerated then it looks over the top and a bit extreme for someone singing. An example of this is the A2 video called “Hot n Cold.”. The locations play a big role in the music video as they can be representing a meaning towards the audience this way. The costumes and props also help in the music video because they help complement the location and for the props it helps draw attention to an object. However, if it is a boy band the costumes help show the audience that they are all together with the identical outfits. An example of this is the A2 Video called “Just Got Paid.” The lighting and effect also help as they set a mood and emotion to the music video. An example of this is of the A2 video “Rolling in the Deep” where they showed that the effect they used was to represent the emotion which she is feeling. The other effect that they used in this video is called fading. This effect can be a way of creating cut between scenes and make the video seem interesting in another way.
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