Peer Assessment

Talent Release Form

Attached below is the copy of the talent release form that we gave to all the actors whom we wanted to feature in our media music video.

Here is the original talent release form that was distributed to each individual:


Here are the signed forms:



The talent release forms were given to each individual actor who was going to be featured in our music video. Their signature gave us permission to use them as a character in our work; it also tells them how and when we will film them, and where the final product will be distributed and shown. Having read it, and signed it, they knew what they were letting themselves in for. Not only the actors had to sign forms: our group needed to sign on behalf of ourselves and our production company to show that we are the only ones who have permission to use them in this way to promote our products.  

Location Permission

Box Hill:
We were originally going to film at Primrose Hill but because of our budget limitations and how much it would cost, unfortunately we were not able to film there; instead we are filming in Box Hill. This is the location letter which we sent out to Box Hill to ask for permission to use their land for filming and to ask whether they had any problem with us basing some scenes there. So far we have not had a reply back saying we cannot, so we will interpret this as a positive and proceed to film there.

This screen grab shows the email which we sent to ask permission to use their home gym when filming. The response we got back was positive and the person was delighted that we wanted to film there and they hoped it was to our liking.

This is the location permission letter that we sent to the head of drama to ask if we would be able to film using one of the drama rooms.

Photo-shoot Plan

This is our Photo-shoot Plan for when we will be photographing the artist and characters for our album and advert. This shows the different kinds of equipment that we will need and the outfits together with all the information that is useful for the photo shoot.

Advert Designs

How to create this advert?:

This advert will be created using Photoshop. It will consist of 8 layers. Each of the layers is as follows:

• Background layer ( Fence)
• Layer 1 ( Main actor- Scott Wells)
• Layer 2 ( Interrogation character)
• Layer 3 ( Work character)
• Layer 4 ( Dancer 1)
• Layer 5 (Dancer 2)
• Layer 6 ( Punch bag and fist ( Opacity to be lowered))
• Layer 7 (black background to the writing)
• Layer 8 ( Text layer " FRAMES,NOT GIVING IN SINGLE OUT JULY 2013")

This advert design will include all the characters, but whilst the main actor will be featured prominently in colour, the supporting characters will all be in black and white.  The fence as the background layer will represent the way in which all the characters are sitting on the fence, undecided between giving in or not giving in to pressure.

However, we also have another idea which is just to focus the advert cover on the main artist instead of using the other characters. We think this might be more effective in drawing attention to him and underlining the importance of the freedom he represents.

Shooting Schedule

We use a shooting schedule to plan out when we are going to film and the various equipment and performers we will need for each of the different locations. As well as this, we will also write down the different costumes which the characters will be needing to wear in the shot. This will help us be organized on the day and make sure that we have everything that we might need.

Costume, Props, Make Up and Equipment

Track Permission Letter.

This is the track permission letter that we sent to Henry for use of his song 'Not Giving In'. We needed to ask permission because otherwise we could be considered to be violating copyright, and if caught, we could end up having to pay a fine or worse. So we asked Henry if he would mind if we borrowed his song for the purposes of our coursework only. So far we have not received a response so we will interpret this as a positive and continue to use the song.

CD cover designs

About the CD cover design ( extra info):

• The blurb with the text 'Not Giving In' is meant to be a bright yellow. This represents crime scene tape and is meant to create a link with the interrogation room in the music video and hinted at in the CD cover.
• The second blurb on the CD cover where it says 'Scott, Fiona, Rachele' will be changed to 'Frames' when we come to create the real product. The background to the writing is meant to be reminiscent of Police tape, once again to suggest to the audience the interrogation room.
• The back cover illustration is meant to show the main singer moving/spinning around. I was thinking the middle one could be still whilst the two at the sides would be shot using Fast Shutter Speed (15-20). This would express the freedom that the main singer is feeling relative to the others.
• The illustration across from the front cover shows a close up of three of the characters who feature in the video ( main singer at the front, interrogation girl and boxer man at the end). The girl in the middle has smeared lipstick across her cheek.
• I decided to use the fence behind them because it could illustrate the way in which they are sitting on the fence between giving in to pressure and being strong.
• I thought we could use the image of the clock from the interrogation room in the space where the CD will be placed. I thought this would work because when people look at the CD in the cover they see it and think the background is plain but when they remove the disc they find out what is hidden underneath. 

Another idea for the front cover of the album:

• The idea behind this front cover design came to me because our music piece manifests a lot of emotion through the struggle of not giving in to stress. Eyes are said to be the 'windows to the soul' and it is often the case that people can tell when something is wrong with someone by looking in their eyes. This made me think of creating a cover of the artist's eye and inside the eye is the title of the album and who it is by. This idea and concept by itself would challenge the stereotype cover designs for disco pop genre CD. However, another idea I had for this was that the eye could be peering through the background of the artist enough to see the title of the CD and the creators, or layered on top.
• The other idea I had for the eye as the front cover was to replace the iris with one of the locations or with something that has featured in the music video ( plus the name of the album and the creators.)