Advert Designs

How to create this advert?:

This advert will be created using Photoshop. It will consist of 8 layers. Each of the layers is as follows:

• Background layer ( Fence)
• Layer 1 ( Main actor- Scott Wells)
• Layer 2 ( Interrogation character)
• Layer 3 ( Work character)
• Layer 4 ( Dancer 1)
• Layer 5 (Dancer 2)
• Layer 6 ( Punch bag and fist ( Opacity to be lowered))
• Layer 7 (black background to the writing)
• Layer 8 ( Text layer " FRAMES,NOT GIVING IN SINGLE OUT JULY 2013")

This advert design will include all the characters, but whilst the main actor will be featured prominently in colour, the supporting characters will all be in black and white.  The fence as the background layer will represent the way in which all the characters are sitting on the fence, undecided between giving in or not giving in to pressure.

However, we also have another idea which is just to focus the advert cover on the main artist instead of using the other characters. We think this might be more effective in drawing attention to him and underlining the importance of the freedom he represents.