Background of Artist

As a result of the feedback we received from people we found that our concept was well expressed in the ancillary task.  Our artist developed his own persona and back story: the CD cover and advert felt as if they were the artist's second album, after being gone for some time. This album is his 'come back': the images seem to hold angst, and a lot of energy: a long time has gone into the making of his new album. The artist is made to seem as if he is looking forward and starting afresh. In the advert, he has a determined expression and he is shown staring directly at the camera, showing that he is ready for anything.