So while we used all the different technologies that feature in the slide share presentation above in creating the CD Digi pack and advert, in order to construct the combined CD Digi pack and advert, the specific technology we used was Photoshop. By our final draft we were familiar with this technique and had become more willing to experiment. We used the Hue and Saturation filter layer and rubbed out areas where we wanted to keep a natural shade. In our final, we decided to feature the artist alone; we used Poi to represent the bright disco lights in our music video, and also to suggest a male artistic symbol - in the same way that, in real media text, Jordin Sparks has jewellery covering her left eye.
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